Trinity Sales works closely with companies that have already proven themselves in sales and are familiar with sales support and lead generation. But we also help many smaller companies, for whom it may not all be so obvious.
Our field of expertise
With cold calling, you use a call list on which no preliminary work has yet taken place. You call the addresses and contacts cold. With warm calling, something has already happened in the preliminary phase that makes the call warm. It is possible that someone has already asked a question, visited your website or is a connection on LinkedIn. So there is a chance that they already know you, are familiar with your proposition or perhaps even expect the call. That increases the chance of a good and successful conversation.
A lead is basically a reason to have a sales conversation. Companies can generate their own leads (for example through their marketing), but you can also use a partner for this (such as Trinity Sales). Generating leads means that you look for companies and/or people with whom you can have a conversation about your product or service. A lead is then in fact the appointment itself.
In the current digital age, there are voices that say that old-fashioned telephony is outdated and redundant. However, making contacts via online channels is possible, but only in a real conversation can you ask further questions, find out needs, refute objections and really sell. This means that calling will always play a role in most companies' sales activities, but now often in conjunction with digital sales possibilities.
No, that is not necessarily necessary. If you decide to outsource a part of digital lead generation to Trinity Sales, in order to obtain warm leads, we can also do the telephone follow-up to arrive at qualified appointments for your company. But each to their own: if you really want to set up an extensive digital campaign or branding, there are specialized companies for that. In that case, too, the management can be done through us, if desired. But this and what the most optimal working method is can be discussed when we go through all the options, should you be interested in outsourcing (a part of) your sales and/or lead generation.
BANT stands for Budget, Authority, Need and Time. If you agree within a campaign that the leads must meet BANT, you guarantee a certain quality, whereby the chance of a conversion from lead to deal is very high. The B ensures that there is budget available, the A that you speak to the right decision-making authority, the N that there is also a real need and the T ensures that business can be done in the short term, and not in a dim, distant future.
Services & options
In the first phase of Trinity Sales, we focused primarily on gaining market share for clients in the Netherlands who want projects in the Netherlands. This is still our focus. In addition, we now also have French and German speaking agents available. This means that we can offer our services in Dutch, English, French and German. However, we only call during office hours in our own time zone, so campaigns in exotic time zones are unfortunately not possible. If there is a need to call a foreign country in a different language, this is certainly negotiable and possible, and if desired, we can look for an employee who is proficient in that language.
No. Trinity Sales is exclusively B2B oriented.
Yes, we have the technical ability to staff inbound lines. In a sense, we now also do this with our lead generation campaigns, where prospects can call us back if necessary. Because we also have loads of experience with inbound telephony and customer services, we are happy to discuss your needs and what we can offer.
No. Perhaps this will happen again in the future, but it is not a priority in the current phase of Trinity Sales.
No, not yet. Perhaps this will happen in the future, but as a relatively new company we do not have people for that yet. However, if there is a very explicit need, we can discuss it. With our decades of relevant work experience, we have built up a substantial network in the industry, so we never say never in advance! Please let us know what you are looking for.
No. It is our experience that no cure no pay introduces a lot of impurities into the collaboration. Often there is a discussion about the qualification of the agreements and it quickly becomes a purely quantitative numbers game. In addition, we offer to be an extension of your sales activities and that also means appointment management outside the scope of the campaign, information from the market, notes and data about all conversations (so often also the extremely informative and important negative response) on the basis of which you can fine-tune your proposition and marketing. In short, we offer much more than what no cure no pay lends itself to and we would not want it any other way.
It is almost impossible to guarantee results from a lead generation campaign. There are too many factors that influence success that are beyond our control. The proposition must also be strong, the call database, the agreements that are made with the customer and, last but not least, the follow-up of a customer determines the success of a campaign. What we do guarantee is maximum effort, clear, honest communication and a good track record in realizing estimates.
Actually both, depending on the assignment and the client's needs. Within classic lead generation, our work has a strong quantitative character, as we call through the large file in search of cherries to pick, which our client's specialists will then work on. But we do not only do quantitative work. After all, the quality of our preliminary work also determines the chance of success in the follow-up. The better we ask questions and map out what the situation is, the better the follow-up will be. Plus, during the campaign we also analyze what is going on, discuss it and anticipate. In short, we always look for that ultimate balance between quality and quantity in order to be the optimal extension of our partners.
Starting a campaign
No, that is absolutely not a problem. In such a case, we will look together with you at which data is needed to run a successful campaign and that can be purchased from us or through us from another data supplier. Of course, that does mean that some extra costs will be charged, but that data (including all our added information based on the telephone conversations) is then yours.
We make a note of every conversation, regardless of the outcome. At the end of the campaign, you will receive the data in an export, including all new notes. This means that in addition to the supplied leads, you will also receive a useful amount of information about how people respond to your product/service/proposition. You can use this to get started in the field of marketing, etc. The database also contains notes on future follow-up, i.e. parties that did not immediately bite, but of which it has been mapped out when they can be approached again. In short, such a database can prove to be invaluable for various parts of your company.
In the run-up to a campaign, the input of the client is very important. The more information we receive, the easier it is for our agents to have the conversations. A good product, a good proposition, a good briefing, perhaps some good material to share… that helps the start go smoothly, which increases the chances of success. And during the campaign we keep in close contact to adjust things if necessary. If you doubt whether you are ready, we can just meet up and discuss what needs to be done.
That varies greatly and depends mainly on the needs and possibilities of the client. It can be limited to a few weeks if, for example, we call people to invite them to an event. But collaborations can also continue non-stop for years, in which we structurally and steadily do our preliminary work as an extension of a sales department. And how intensively? That also depends on needs and budget. If you want to know what suits you or what is possible, let's just get to know each other and have a conversation.
Yes, please! Although many clear agreements are made at the start of a campaign, nothing is set in stone. If it turns out that something needs to be changed or adjusted to maximise the success of the campaign, we will do so. This can be done on our initiative, but your initiatives are also very welcome. Ultimately, we do it together.
About Trinity itself
The three people who started Trinity Sales first gained 60 years of relevant work experience together. On January 2, 2023, a decision was made. And on August 1, 2023, Trinity Sales officially started. The golden mix of youthful enthusiasm with the knowledge of many, many years.
At the moment, the majority of our agents are 40-plus, with years of experience in the sales sector. Sales is a profession and the core of our employees counts that experience in decades, not in years. That does not mean that we are not open to youthful enthusiasm and young ambitious people. That also fits in very well with the energy that we feel every day as a young company. As dynamic as all the different projects and companies that we work with every day are, that is how dynamic we want to be as a company. And then you can't have too much of the same thing, you have to have a little bit of everything.
As a modern company, we mainly work in the cloud, so almost everyone can work from home. That means that as a relatively young company, we are not forced to incur a lot of costs with housing. And THAT means that we do not have our own visiting address. However, we can always meet via Teams and (provided that it is in the vicinity of Haarlem) if it is at all possible, we prefer to meet somewhere. Ultimately, nothing beats personal contact and drinking a cup of coffee or tea together.
As a growing company, we are always looking for new people who want to join us. We think we have enough to offer, and if you think so too, we should definitely have a conversation. Here on the site under Jobs in addition to the targeted vacancies, you will also find ways in which you can simply send in an open application. Just do it! Who knows where it will lead, right?
You should not keep walking around with either of these, and we would like to receive both from you! You can always call 023-2083228 or email info@trinitysales.nl.
More information about Trinity, the people behind it and our vision?
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